Author

Tian Xiang is Head of EU C&I Business at Cubenergy, a leading manufacturer of C&I and utility-scale BESS, where she leads business development and market expansion across Europe. With over 15 years of international sales and business development experience spanning Asia-Pacific, Europe, and the energy sector, she brings a rare combination of technical depth and commercial acumen to the BESS industry. Prior to joining Cubenergy, Tian served as Business Development Manager at UZ Energy Ltd., where she focused on energy storage project development and sales. Before transitioning to the energy sector, she held senior sales roles at DHL Express and IBM ANZ, where she developed expertise in complex B2B sales, supply chain solutions, and key account management. Tian holds an MBA and has lived and worked across multiple continents, giving her a uniquely global perspective on emerging markets and cross-border business. She is a strong advocate for localisation as the foundation of sustainable market success and is committed to helping European customers access safe, certified, and high-performing energy storage solutions.